All the effects you can ad in premiere have effect controls where you can alter certain aspects of the effect. This is the same for images where you can change the scale and position as well as other things. These altered parts of the effect or image can wither be for the entirety of the video section it appears, or I can add key frames to it which means it can transition between multiple settings smoothly.
below is the Effect Control window for the image I wish to essentially animate using key frames.
On he left side are the aspects which I can alter, the numbers i yellow I can change, either by clicking on and typing, to by hovering and dragging left or right, to increase or decrease. There will also be tick boxes to enable or disable certain things.
I have the everything set to default, the scale is that of the images' normal size, the position is the center of the screen, all I'm changing at the moment is the rotation.

On the right side is the time bar for the image/effect, moving the vertical line moves to different point in the image time line. Moving this show that point of the video on the top right window of premiere where you view the project. This allows you to see the changes you do instantly.
The key frames are indicated by the diamond icons on the right side of the above image. These are made by pressing the stopwatch icon on the left side next to the effect I want to change for that particular key frame. They key frame is placed where the vertical red line is on the right. The effect values of the key frame is that of the effect values when you press the stop watch icon. You can alter the effect values of a keyframe by moving the vertical line back over the diamond then altering the value, you can tell if you are on the diamond as the diamond on the far right of the effects side of the window will be filled in, you can also press that to add or remove the key frame.
I want to make the image spin, so I've altered to the rotation values, the first keyframe is low and the second high, as the video play the effect will change towards the other value, making it spin.
I added a blur effect to the image of the title of the film I made in Illustrator, which I placed in the project, it appears for about 4 seconds, but because my project so far is quiet fast and a lot of cuts I thought I'd break it up by having it fade out in a blur.
Below shows the keyframes for it and the effects.
I've added 3 key frames, the 3rd is just visible off the edge, its on the last frame of the clip and because this windows only shows just the clip with the effect only half of the diamond is showing.
I need 3 keyframes as I want the image to blur fade out, but if I just had 2 frames the fade would start imminently and after half a second the text would be unreadable for the majority of the time.
The first 2 key frames have the blur set to 0 so it is fully visible, then the end one is 80 (which is practically gone) then it cuts just before if fades completely.
